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How To make money online with affiliate marketing

Affiliate marketing in a nutshell

Affiliate marketing works in such a way that in exchange for promoting a third party product by sending traffic to someone else’ website from yours, a percentage of sales proceeds is received each time a purchase is made through your website’s link.

How does it work for an affiliate?

It may sound easy but it is not necessarily so. It can be done on a part-time basis but those who are successful have made it into a full-time job. However, how successful a person is would depend on the time and effort one devotes to it. Here’s how to make money online with affiliate marketing.

 1. Sites must attract huge amounts of targeted traffic to succeed

Having affiliate links alone is not enough for affiliate marketing. These links must be able to do what they are meant to; attract targeted traffic reaching the website. Most people visiting a blog or website will not necessarily click on a link; they have to be coerced into it, which means a website or blog should be conversation optimized. In a conversation optimized website, an affiliate link is set up such strategically that it is compelling for a user visiting the website. Conversation optimization also requires a compelling website design which may make the user trust the website. In addition to the conversation optimization, it is also important that a website attract huge amounts of targeted traffic. There is a number of ways this can be done such as:

  • Email marketing
  • Free advertising
  • Paid advertising
  • Search Engine Optimization

Among them, search engine optimization is not only the most popular but also the most effective for affiliate marketing. Search engine optimization helps the website gain visibility through a search engine’s free search results thus attracting targeted traffic. To learn more about search engine optimization, speak with experts in the field who show up for search terms like SEO Toronto and Toronto SEO Agency.

2. Decide a product/ service niche

It is possible to market everything under the sun. But if a marketer overstretches themselves, the effectiveness of his/ her work declines. In affiliate marketing, it is good to work with a familiar product or service and more so one someone is enthusiastic about. The likelihood of getting bored is thus lessened and when the money starts coming, productivity will most likely go up.

3. Choose the right marketing model

A product may not naturally fit into existing content or the kind of content an affiliate deals with. However, if there is a deep conviction to promote such a product, there is no need to force it in. it is advisable to opt for a different platform that fits well. For affiliate marketing, this ensures targeting is not only devoted but is made easier.

The model picked or platform should be carefully considered. Otherwise, a marketer ends up just being another spammer on the Internet.

4. Pick the right merchant to promote

What if a customer buys a product or is offered a service as recommended by an affiliate marketer then ends up disappointed? That visitor will most likely bolt and will take others with him/her. To safeguard credibility, it is good to choose wisely the company behind a product or service and ensure that it in itself is credible.

It is prudent to ask around because naturally, a good company has better customer satisfaction out there. Customer satisfaction is what retains customers and generates referrals.

5. Stay updated on current marketing trends

Marketing whether affiliate or not is a competitive field altogether. Those who fall behind on current techniques are trumped upon by the others as they move along. Good affiliate marketers will always keep their eyes peeled and have an ear to the ground as well as develop new marketing techniques by themselves.

Conclusion

Set up things in the right manner and make it happen. Don’t just pray. Also, before you start affiliate marketing make sure to cover all the pros and cons of starting and growing a business to avoid any pitfall.

 

Related Article: DESIGN PRINCIPLES TO BOOST THE CONVERSION RATE OF YOUR WEBSITE

5 Benefits Of Using SEO And PPC Simultaneously

There is no doubt that SEO and PPC are both great marketing strategies. But while each has its own strengths, combining them can be the force multiplier a business needs. So instead of viewing the two as competing forces, this article looks at five advantages a business can derive from employing SEO and PPC at the same time.

SEO and PPC difference

SEO is part and parcel of website/blog content while PPC forms part of the adverts that direct traffic towards the content; generating leads. In SEO, certain keywords or phrases are woven into the content to achieve good website rankings on search engines.

However, the main thing that sets them apart is the kind of traffic they generate. SEO generates organic traffic while PPC is a branch of Internet marketing that generates pay per click traffic. PPC, therefore, requires a certain amount of payment.

Benefits of combining SEO with PPC

1. Higher online visibility

A winning strategy is one which allocates little room for competitors; which is what this combination does. Search engines, for example, Google will display two kinds of results: Google AdWords ads or PPC and organic search results or SEO.

The organic list is placed in the middle of a search engine result page while AdWords listings are displayed at the margins. This means that a business which employs both SEO and PPC appears on both paid and organic listings, boosting visibility.  This dominance keeps competitors at bay.

2. Better intelligence

SEO and PPC both rely on keywords. By sharing the data gained from employing one strategy with the other, it keeps a business one intelligent step ahead. For example, Google organic search analytics have become a bit hard to conduct. But PPC can still be used to test organic keywords as AdWords. The almost immediate feedback can be used to better leverage an SEO strategy.

SEO, on the other hand, can be used to deduce behavior on websites and blogs. This can then be incorporated when designing a PPC campaign giving a company higher ROIs.

3. Damage control

Negative PR cannot entirely be avoided in a company. But a good combatant is a combination of PPC and SEO. The point is always to guide the conversation towards a damage control point a business wants to make by exploiting visibility. Organic traffic can be in such a way that whenever someone searches for something related to the negative PR, a business’ website should appear first. Second, PPC AdWords should guide the visitor to the damage control section.

4. Withstand unpredictability

A search engine like Google is often making changes to its ranking algorithms which render organic rankings unpredictable from time to time. A business could be on page one today but is nowhere to be seen tomorrow.

However, these unforeseen fluctuations can be avoided if a business is running PPC on a parallel with SEO. As long as ads are well managed, PPC rankings are quite consistent providing a fall back plan in case organic ones fail.

5. Greater chance for lead conversions

Assuming that a website’s landing pages are attractive enough as well as functional, conversions should well be coming in. As stated above, a combination of SEO and PPC increases online visibility which translates to more web visitors. If these visitors find the ideal landing pages, conversions will skyrocket.

Conclusion

As demonstrated, an integrated approach is indeed a force multiplier. Focusing on one single aspect of Internet marketing denies a business potential visibility, traffic, and even conversions. Although different, PPC and SEO should be treated as two sides of the same coin which can bring even greater business success when spread out together.

Design Principles To Boost The Conversion Rate Of Your Website

It is common knowledge that better conversion rates depend on better website design. Yet, most marketers overlook this. They instead harp on SEO, social media, lead magnets, etc. While they do matter too; it is a case of close, but no cigar. The truth is, a website’s design can make or break its conversion rates and should not be overlooked. This is supported by a Stanford University research in which 46.1% of respondents say a website’s design is the criteria they use to determine a company’s credibility.

Here are design principles to boost the conversion rates of any website.

1. Hick’s Law

This law states that the time it takes an individual to reach a decision is directly proportional to the possible choices open to that individual. Increasing the number of choices also increases the decision time. However, in an actual setting, action is lost in proportion to the number of choices. That is, too many options lead to loss of interest and action altogether.

It can be overwhelming to find out where to cut back on the number of options. Most people reduce the number of links on the navigation bar. Others install a full-screen welcome gate that limits the number of choices to one. The number of options to present will depend on the number of important decisions users have to make on a website.

2. Color theory and contrast psychology

Color is the most talked about visual cue. In order to get conversions, a good website design should make use of emotions in color; testing what emotion, a color conveys against a known hypothesis and then selecting the right color for each page will definitely help conversion rate increase.

It is not only about picking the right colors. It is more about combining foreground and background colors to increase contrast. Contrast psychology makes a page element “pop” to draw visitor attention for conversions.

3. Rule of Thirds

In this rule, one is supposed to visually divide a web page into thirds both horizontally and vertically to get nine squares. The rule of thirds places the points at the four middle intersections as holding the most impactful position. In web design, placing the most important elements at these intersections like “start here” buttons and testimonials boosts conversions as most visitors focus on them.

 4. 8-Second Rule

Humans now have an attention span shorter than that of a goldfish! It therefore goes as a rule of thumb that a website only has 8 seconds to grab a visitor’s attention. The best way for a designer to achieve this is to employ another rule called K.I.S.S. (keep it simple stupid-no pun intended). Apart from remembering to K.I.S.S. designers also use the following tips to boost conversions within eight seconds.

  • Use large, benefit-oriented to-the-point headlines.
  • Use imagery and directional cues
  • Use large, simple, and clear CTA and sign up buttons.
  • Use interactive content like video, audio, and other multimedia
  • Use hover effects on buttons
  • Use animated exit pop-ups to re-engage web visitors

Conclusion

Luckily, design issues are fixable with a few tweaks but lost customers or lost leads are difficult to fix. Marketers and web owners should equally focus on good design principles to boost conversion rate of a website.